#301D4A
Closest named color: Dark Purple (#35063E). oklch(28% 0.081 300.8), rgb(48, 29, 74).
Aa
White text reads best on this color (14.99:1).
About this color
#301D4A is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.081 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.053 away. White text reads best on it, at 14.99:1.
| Hue family | Purples |
| Lightness | dark (28%) |
| Chroma | moderately saturated (0.081) |
| Temperature | in between |
| Nearest name | Dark Purple (#35063E) |
| Black text | 1.40:1 |
| White text | 14.99:1 |
Values
| HEX | #301D4A |
| RGB | rgb(48, 29, 74) |
| HSL | hsl(265, 44%, 20%) |
| OKLCH | oklch(28% 0.081 300.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301D4A | 14.99:1 | AAA | Lc -104.5 | Preferred for body text |
| Black text on #301D4A | 1.40:1 | Fails | Lc 0.0 | Not readable |
| #301D4A text on white | 14.99:1 | AAA | Lc 101.7 | Preferred for body text |
| #301D4A text on black | 1.40:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F7F4FD
oklch(97.2% 0.012 301.3)
-
Step 100
100
#EDE6FA
oklch(93.6% 0.028 301.7)
-
Step 200
200
#DFD2F8
oklch(88.6% 0.053 300.9)
-
Step 300
300
#CBB3F6
oklch(81% 0.096 300.7)
-
Step 400
400
#B187F1
oklch(70.6% 0.155 300.8)
-
Step 500
500
#9F65EC
oklch(63.2% 0.197 300.7)
-
Step 600
600
#8B47DA
oklch(55.7% 0.214 300.8)
-
Step 700
700
#7637BD
oklch(49.2% 0.198 300.7)
-
Step 800
800
#602F99
oklch(42.8% 0.165 300.8)
-
Step 900
900
#4E2B7A
oklch(37.7% 0.129 300.7)
-
Step 950
950 (this color)
#301D4A
oklch(28% 0.081 300.8)
#301D4A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0B274C | 0.059 |
| Deuteranopia (no green cones) | #112649 | 0.054 |
| Tritanopia (no blue cones) | #2B2630 | 0.062 |
| Achromatopsia (no color) | #272727 | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301D4A
#301D4A
oklch(28% 0.081 300.8)
- #242D00
#242D00
oklch(27.9% 0.067 120.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301D4A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Purple #35063E ΔE 0.053
- Space Cadet #2B2D42 ΔE 0.054
- Oxford Blue #1B263B ΔE 0.056
- Eggplant #380835 ΔE 0.059
- Eggplant Purple #430541 ΔE 0.060
- Deep Purple #36013F ΔE 0.060
- Aubergine #3D0734 ΔE 0.063
- Dark Indigo #1F0954 ΔE 0.063
Use #301D4A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.