#301D39
Closest named color: Oxford Blue (#1B263B). oklch(26.9% 0.056 314.3), rgb(48, 29, 57).
Aa
White text reads best on this color (15.43:1).
About this color
#301D39 is a dark, muted purple. In OKLCH its lightness is 27%, its chroma 0.056 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Oxford Blue (#1B263B), ΔE 0.045 away. White text reads best on it, at 15.43:1.
| Hue family | Purples |
| Lightness | dark (27%) |
| Chroma | muted (0.056) |
| Temperature | in between |
| Nearest name | Oxford Blue (#1B263B) |
| Black text | 1.36:1 |
| White text | 15.43:1 |
Values
| HEX | #301D39 |
| RGB | rgb(48, 29, 57) |
| HSL | hsl(281, 33%, 17%) |
| OKLCH | oklch(26.9% 0.056 314.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301D39 | 15.43:1 | AAA | Lc -105.0 | Preferred for body text |
| Black text on #301D39 | 1.36:1 | Fails | Lc 0.0 | Not readable |
| #301D39 text on white | 15.43:1 | AAA | Lc 102.3 | Preferred for body text |
| #301D39 text on black | 1.36:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F8F4FA
oklch(97.2% 0.009 314.8)
-
Step 100
100
#EFE6F3
oklch(93.6% 0.02 315.7)
-
Step 200
200
#E2D2EB
oklch(88.4% 0.038 313.6)
-
Step 300
300
#D1B4DF
oklch(80.9% 0.067 314.7)
-
Step 400
400
#B98CCF
oklch(70.7% 0.107 314.3)
-
Step 500
500
#A76EC2
oklch(63% 0.136 314.2)
-
Step 600
600
#9254AF
oklch(55.5% 0.149 314)
-
Step 700
700
#7D4496
oklch(49.1% 0.138 314.5)
-
Step 800
800
#65397A
oklch(42.7% 0.114 313.8)
-
Step 900
900
#533162
oklch(37.7% 0.09 314.8)
-
Step 950
950 (this color)
#301D39
oklch(26.9% 0.056 314.3)
#301D39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #18233A | 0.046 |
| Deuteranopia (no green cones) | #1D2538 | 0.042 |
| Tritanopia (no blue cones) | #2F2128 | 0.038 |
| Achromatopsia (no color) | #242424 | 0.057 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301D39
#301D39
oklch(26.9% 0.056 314.3)
- #1A2C0E
#1A2C0E
oklch(26.9% 0.056 134.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301D39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Oxford Blue #1B263B ΔE 0.045
- Dark #1B2431 ΔE 0.048
- Space Cadet #2B2D42 ΔE 0.049
- Eggplant #380835 ΔE 0.050
- Aubergine #3D0734 ΔE 0.053
- Jet #212529 ΔE 0.053
- Dark Purple #35063E ΔE 0.055
- Eggplant Purple #430541 ΔE 0.063
Use #301D39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.