#301D28
Closest named color: Jet (#212529). oklch(26% 0.035 344.2), rgb(48, 29, 40).
Aa
White text reads best on this color (15.76:1).
About this color
#301D28 is a dark, muted purple. In OKLCH its lightness is 26%, its chroma 0.035 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Jet (#212529), ΔE 0.037 away. White text reads best on it, at 15.76:1.
| Hue family | Purples |
| Lightness | dark (26%) |
| Chroma | muted (0.035) |
| Temperature | warm |
| Nearest name | Jet (#212529) |
| Black text | 1.33:1 |
| White text | 15.76:1 |
Values
| HEX | #301D28 |
| RGB | rgb(48, 29, 40) |
| HSL | hsl(325, 25%, 15%) |
| OKLCH | oklch(26% 0.035 344.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301D28 | 15.76:1 | AAA | Lc -105.3 | Preferred for body text |
| Black text on #301D28 | 1.33:1 | Fails | Lc 0.0 | Not readable |
| #301D28 text on white | 15.76:1 | AAA | Lc 102.7 | Preferred for body text |
| #301D28 text on black | 1.33:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F8F4F6
oklch(97.1% 0.005 345.3)
-
Step 100
100
#F0E7EC
oklch(93.6% 0.012 342.6)
-
Step 200
200
#E5D3DD
oklch(88.4% 0.024 343)
-
Step 300
300
#D5B6C7
oklch(80.8% 0.042 343.9)
-
Step 400
400
#BF90AB
oklch(70.6% 0.067 343.6)
-
Step 500
500
#AE7596
oklch(63.2% 0.084 344.1)
-
Step 600
600
#995D80
oklch(55.6% 0.091 344.5)
-
Step 700
700
#824C6C
oklch(49% 0.085 344.3)
-
Step 800
800
#6A3F58
oklch(42.7% 0.07 344.6)
-
Step 900
900
#563549
oklch(37.6% 0.056 343.1)
-
Step 950
950 (this color)
#301D28
oklch(26% 0.035 344.2)
#301D28 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E2128 | 0.037 |
| Deuteranopia (no green cones) | #232427 | 0.034 |
| Tritanopia (no blue cones) | #321D21 | 0.014 |
| Achromatopsia (no color) | #232323 | 0.035 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301D28
#301D28
oklch(26% 0.035 344.2)
- #12291F
#12291F
oklch(25.8% 0.035 163.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301D28, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Jet #212529 ΔE 0.037
- Dark #1B2431 ΔE 0.043
- Oxford Blue #1B263B ΔE 0.052
- Dark Brown #341C02 ΔE 0.060
- Space Cadet #2B2D42 ΔE 0.060
- Eggplant #380835 ΔE 0.063
- Aubergine #3D0734 ΔE 0.065
- Rich Black #0D1B2A ΔE 0.066
Use #301D28 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.