#301B51

Closest named color: Dark Purple (#35063E). oklch(28.2% 0.095 298), rgb(48, 27, 81).

Aa

White text reads best on this color (14.98:1).

About this color

#301B51 is a dark, moderately saturated purple. In OKLCH its lightness is 28%, its chroma 0.095 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.055 away. White text reads best on it, at 14.98:1.

Hue familyPurples
Lightnessdark (28%)
Chromamoderately saturated (0.095)
Temperaturein between
Nearest nameDark Purple (#35063E)
Black text1.40:1
White text14.98:1

Values

HEX#301B51
RGBrgb(48, 27, 81)
HSLhsl(263, 50%, 21%)
OKLCHoklch(28.2% 0.095 298)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #301B51 14.98:1 AAA Lc -104.4 Preferred for body text
Black text on #301B51 1.40:1 Fails Lc 0.0 Not readable
#301B51 text on white 14.98:1 AAA Lc 101.6 Preferred for body text
#301B51 text on black 1.40:1 Fails Lc 0.0 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.

  1. Step 50

    50

    #F6F3FF

    oklch(97% 0.016 297.5)

  2. Step 100

    100

    #ECE6FD

    oklch(93.6% 0.031 297.7)

  3. Step 200

    200

    #DED1FE

    oklch(88.6% 0.063 298.3)

  4. Step 300

    300

    #C9B1FF

    oklch(80.9% 0.111 298)

  5. Step 400

    400

    #AF84FF

    oklch(70.7% 0.177 297.9)

  6. Step 500

    500

    #9E5DFF

    oklch(63.2% 0.229 297.9)

  7. Step 600

    600

    #8A39EE

    oklch(55.6% 0.25 297.9)

  8. Step 700

    700

    #7628CF

    oklch(49.2% 0.232 298.1)

  9. Step 800

    800

    #5F25A7

    oklch(42.7% 0.191 297.8)

  10. Step 900

    900

    #4D2685

    oklch(37.7% 0.15 297.5)

  11. Step 950

    950 (this color)

    #301B51

    oklch(28.2% 0.095 298)

Export this scale for Tailwind in the Tailwind colors tool

#301B51 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0027530.068
Deuteranopia (no green cones)#0526500.065
Tritanopia (no blue cones)#2827330.073
Achromatopsia (no color)#2727270.095

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #301B51

    #301B51

    oklch(28.2% 0.095 298)

  • #272D00

    #272D00

    oklch(28.1% 0.065 117.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #301B51

    #301B51

    oklch(28.2% 0.095 298)

  • #162457

    #162457

    oklch(28.2% 0.094 268.2)

  • #411340

    #411340

    oklch(28.2% 0.095 328.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #301B51

    #301B51

    oklch(28.2% 0.095 298)

  • #352700

    #352700

    oklch(28.1% 0.058 87.9)

  • #00340F

    #00340F

    oklch(28.3% 0.082 147.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #301B51

    #301B51

    oklch(28.2% 0.095 298)

  • #411F00

    #411F00

    oklch(28.1% 0.067 57.9)

  • #003129

    #003129

    oklch(28% 0.051 178.3)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #301B51

    #301B51

    oklch(28.2% 0.095 298)

  • #4E0F0B

    #4E0F0B

    oklch(28.2% 0.094 28.4)

  • #272D00

    #272D00

    oklch(28.1% 0.065 117.3)

  • #003036

    #003036

    oklch(28.3% 0.049 207.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301B51, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #301B51 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.