#301948
Closest named color: Dark Purple (#35063E). oklch(27.1% 0.086 303.8), rgb(48, 25, 72).
Aa
White text reads best on this color (15.46:1).
About this color
#301948 is a dark, moderately saturated purple. In OKLCH its lightness is 27%, its chroma 0.086 and its hue 304°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.043 away. White text reads best on it, at 15.46:1.
| Hue family | Purples |
| Lightness | dark (27%) |
| Chroma | moderately saturated (0.086) |
| Temperature | in between |
| Nearest name | Dark Purple (#35063E) |
| Black text | 1.35:1 |
| White text | 15.46:1 |
Values
| HEX | #301948 |
| RGB | rgb(48, 25, 72) |
| HSL | hsl(269, 48%, 19%) |
| OKLCH | oklch(27.1% 0.086 303.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301948 | 15.46:1 | AAA | Lc -104.9 | Preferred for body text |
| Black text on #301948 | 1.35:1 | Fails | Lc 0.0 | Not readable |
| #301948 text on white | 15.46:1 | AAA | Lc 102.2 | Preferred for body text |
| #301948 text on black | 1.35:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F7F3FD
oklch(97% 0.014 304.1)
-
Step 100
100
#EEE5FA
oklch(93.5% 0.03 305.1)
-
Step 200
200
#E1D1F8
oklch(88.6% 0.056 303.9)
-
Step 300
300
#CEB1F6
oklch(80.9% 0.1 303.5)
-
Step 400
400
#B784F2
oklch(70.8% 0.162 303.9)
-
Step 500
500
#A560ED
oklch(63.1% 0.207 303.6)
-
Step 600
600
#913FDB
oklch(55.5% 0.225 303.8)
-
Step 700
700
#7C2FBE
oklch(49.1% 0.21 304)
-
Step 800
800
#64299A
oklch(42.6% 0.174 303.5)
-
Step 900
900
#52287A
oklch(37.7% 0.135 304.2)
-
Step 950
950 (this color)
#301948
oklch(27.1% 0.086 303.8)
#301948 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #05244A | 0.068 |
| Deuteranopia (no green cones) | #0E2447 | 0.061 |
| Tritanopia (no blue cones) | #2C222D | 0.063 |
| Achromatopsia (no color) | #242424 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301948
#301948
oklch(27.1% 0.086 303.8)
- #202C00
#202C00
oklch(27.2% 0.068 124.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301948, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Purple #35063E ΔE 0.043
- Eggplant #380835 ΔE 0.050
- Deep Purple #36013F ΔE 0.050
- Eggplant Purple #430541 ΔE 0.054
- Aubergine #3D0734 ΔE 0.056
- Dark Indigo #1F0954 ΔE 0.058
- Oxford Blue #1B263B ΔE 0.060
- Deep Violet #490648 ΔE 0.061
Use #301948 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.