#301940
Closest named color: Dark Purple (#35063E). oklch(26.5% 0.074 309.5), rgb(48, 25, 64).
Aa
White text reads best on this color (15.68:1).
About this color
#301940 is a dark, moderately saturated purple. In OKLCH its lightness is 27%, its chroma 0.074 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.040 away. White text reads best on it, at 15.68:1.
| Hue family | Purples |
| Lightness | dark (27%) |
| Chroma | moderately saturated (0.074) |
| Temperature | in between |
| Nearest name | Dark Purple (#35063E) |
| Black text | 1.33:1 |
| White text | 15.68:1 |
Values
| HEX | #301940 |
| RGB | rgb(48, 25, 64) |
| HSL | hsl(275, 44%, 17%) |
| OKLCH | oklch(26.5% 0.074 309.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301940 | 15.68:1 | AAA | Lc -105.1 | Preferred for body text |
| Black text on #301940 | 1.33:1 | Fails | Lc 0.0 | Not readable |
| #301940 text on white | 15.68:1 | AAA | Lc 102.4 | Preferred for body text |
| #301940 text on black | 1.33:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F8F3FC
oklch(97.1% 0.013 310.5)
-
Step 100
100
#EFE6F7
oklch(93.7% 0.025 309.4)
-
Step 200
200
#E3D1F2
oklch(88.5% 0.049 309.7)
-
Step 300
300
#D2B1EC
oklch(80.9% 0.089 309.8)
-
Step 400
400
#BB86E2
oklch(70.7% 0.141 309.7)
-
Step 500
500
#AA64DA
oklch(63.1% 0.181 309.6)
-
Step 600
600
#9547C7
oklch(55.5% 0.196 309.5)
-
Step 700
700
#7F38AC
oklch(49.1% 0.181 309.4)
-
Step 800
800
#672F8B
oklch(42.6% 0.15 309.4)
-
Step 900
900
#542B6F
oklch(37.6% 0.117 309.7)
-
Step 950
950 (this color)
#301940
oklch(26.5% 0.074 309.5)
#301940 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E2241 | 0.061 |
| Deuteranopia (no green cones) | #15243F | 0.056 |
| Tritanopia (no blue cones) | #2E2029 | 0.053 |
| Achromatopsia (no color) | #232323 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301940
#301940
oklch(26.5% 0.074 309.5)
- #1A2B00
#1A2B00
oklch(26.4% 0.07 129)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301940, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Purple #35063E ΔE 0.040
- Eggplant #380835 ΔE 0.042
- Aubergine #3D0734 ΔE 0.048
- Deep Purple #36013F ΔE 0.049
- Eggplant Purple #430541 ΔE 0.053
- Oxford Blue #1B263B ΔE 0.055
- Space Cadet #2B2D42 ΔE 0.060
- Dark #1B2431 ΔE 0.062
Use #301940 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.