#301740
Closest named color: Dark Purple (#35063E). oklch(26.2% 0.078 310.2), rgb(48, 23, 64).
Aa
White text reads best on this color (15.88:1).
About this color
#301740 is a dark, moderately saturated purple. In OKLCH its lightness is 26%, its chroma 0.078 and its hue 310°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Dark Purple (#35063E), ΔE 0.035 away. White text reads best on it, at 15.88:1.
| Hue family | Purples |
| Lightness | dark (26%) |
| Chroma | moderately saturated (0.078) |
| Temperature | in between |
| Nearest name | Dark Purple (#35063E) |
| Black text | 1.32:1 |
| White text | 15.88:1 |
Values
| HEX | #301740 |
| RGB | rgb(48, 23, 64) |
| HSL | hsl(277, 47%, 17%) |
| OKLCH | oklch(26.2% 0.078 310.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301740 | 15.88:1 | AAA | Lc -105.2 | Preferred for body text |
| Black text on #301740 | 1.32:1 | Fails | Lc 0.0 | Not readable |
| #301740 text on white | 15.88:1 | AAA | Lc 102.6 | Preferred for body text |
| #301740 text on black | 1.32:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F8F3FC
oklch(97.1% 0.013 310.5)
-
Step 100
100
#EFE5F8
oklch(93.5% 0.027 309.2)
-
Step 200
200
#E4D0F3
oklch(88.5% 0.052 310.8)
-
Step 300
300
#D3B0EE
oklch(80.9% 0.093 310)
-
Step 400
400
#BD84E5
oklch(70.7% 0.149 310.1)
-
Step 500
500
#AD61DD
oklch(63.2% 0.19 310.4)
-
Step 600
600
#9843CA
oklch(55.6% 0.205 310.3)
-
Step 700
700
#8233AF
oklch(49.1% 0.192 310.3)
-
Step 800
800
#692C8E
oklch(42.7% 0.159 309.9)
-
Step 900
900
#562971
oklch(37.7% 0.124 310.6)
-
Step 950
950 (this color)
#301740
oklch(26.2% 0.078 310.2)
#301740 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0A2141 | 0.067 |
| Deuteranopia (no green cones) | #13233F | 0.060 |
| Tritanopia (no blue cones) | #2E1E28 | 0.055 |
| Achromatopsia (no color) | #222222 | 0.079 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301740
#301740
oklch(26.2% 0.078 310.2)
- #182B00
#182B00
oklch(26.2% 0.071 130.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301740, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Purple #35063E ΔE 0.035
- Eggplant #380835 ΔE 0.038
- Deep Purple #36013F ΔE 0.044
- Aubergine #3D0734 ΔE 0.045
- Eggplant Purple #430541 ΔE 0.050
- Very Dark Purple #2A0134 ΔE 0.057
- Midnight Purple #280137 ΔE 0.057
- Oxford Blue #1B263B ΔE 0.059
Use #301740 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.