#301739
Closest named color: Eggplant (#380835). oklch(25.7% 0.069 316.5), rgb(48, 23, 57).
Aa
White text reads best on this color (16.06:1).
About this color
#301739 is a dark, muted purple. In OKLCH its lightness is 26%, its chroma 0.069 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant (#380835), ΔE 0.035 away. White text reads best on it, at 16.06:1.
| Hue family | Purples |
| Lightness | dark (26%) |
| Chroma | muted (0.069) |
| Temperature | in between |
| Nearest name | Eggplant (#380835) |
| Black text | 1.30:1 |
| White text | 16.06:1 |
Values
| HEX | #301739 |
| RGB | rgb(48, 23, 57) |
| HSL | hsl(284, 43%, 16%) |
| OKLCH | oklch(25.7% 0.069 316.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301739 | 16.06:1 | AAA | Lc -105.4 | Preferred for body text |
| Black text on #301739 | 1.30:1 | Fails | Lc 0.0 | Not readable |
| #301739 text on white | 16.06:1 | AAA | Lc 102.8 | Preferred for body text |
| #301739 text on black | 1.30:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E5F5
oklch(93.5% 0.024 315.5)
-
Step 200
200
#E5D0EE
oklch(88.4% 0.046 315.8)
-
Step 300
300
#D6B1E4
oklch(80.9% 0.081 316.7)
-
Step 400
400
#C186D7
oklch(70.8% 0.131 316.5)
-
Step 500
500
#B065CC
oklch(63.1% 0.166 316.2)
-
Step 600
600
#9C49B8
oklch(55.7% 0.18 316.7)
-
Step 700
700
#85399F
oklch(49.1% 0.169 316.5)
-
Step 800
800
#6C3081
oklch(42.7% 0.14 316.4)
-
Step 900
900
#582C67
oklch(37.8% 0.108 316.8)
-
Step 950
950 (this color)
#301739
oklch(25.7% 0.069 316.5)
#301739 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #10203A | 0.061 |
| Deuteranopia (no green cones) | #182238 | 0.054 |
| Tritanopia (no blue cones) | #301C25 | 0.045 |
| Achromatopsia (no color) | #212121 | 0.069 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301739
#301739
oklch(25.7% 0.069 316.5)
- #122A05
#122A05
oklch(25.6% 0.068 136.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301739, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant #380835 ΔE 0.035
- Dark Purple #35063E ΔE 0.038
- Aubergine #3D0734 ΔE 0.041
- Deep Purple #36013F ΔE 0.048
- Eggplant Purple #430541 ΔE 0.053
- Dark Plum #3F012C ΔE 0.054
- Very Dark Purple #2A0134 ΔE 0.056
- Oxford Blue #1B263B ΔE 0.057
Use #301739 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.