#301731
Closest named color: Eggplant (#380835). oklch(25.2% 0.058 325.7), rgb(48, 23, 49).
Aa
White text reads best on this color (16.24:1).
About this color
#301731 is a dark, muted purple. In OKLCH its lightness is 25%, its chroma 0.058 and its hue 326°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Eggplant (#380835), ΔE 0.038 away. White text reads best on it, at 16.24:1.
| Hue family | Purples |
| Lightness | dark (25%) |
| Chroma | muted (0.058) |
| Temperature | in between |
| Nearest name | Eggplant (#380835) |
| Black text | 1.29:1 |
| White text | 16.24:1 |
Values
| HEX | #301731 |
| RGB | rgb(48, 23, 49) |
| HSL | hsl(298, 36%, 14%) |
| OKLCH | oklch(25.2% 0.058 325.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301731 | 16.24:1 | AAA | Lc -105.6 | Preferred for body text |
| Black text on #301731 | 1.29:1 | Fails | Lc 0.0 | Not readable |
| #301731 text on white | 16.24:1 | AAA | Lc 103.0 | Preferred for body text |
| #301731 text on black | 1.29:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E5F1
oklch(93.5% 0.02 325.7)
-
Step 200
200
#E7D1E7
oklch(88.5% 0.038 325.9)
-
Step 300
300
#D9B2D9
oklch(81% 0.069 326.2)
-
Step 400
400
#C488C6
oklch(70.7% 0.11 325.6)
-
Step 500
500
#B468B7
oklch(63% 0.142 325.7)
-
Step 600
600
#9F4EA3
oklch(55.6% 0.153 325.6)
-
Step 700
700
#883E8C
oklch(49.1% 0.143 325.5)
-
Step 800
800
#6F3471
oklch(42.7% 0.118 326.2)
-
Step 900
900
#5A2E5C
oklch(37.7% 0.093 325.6)
-
Step 950
950 (this color)
#301731
oklch(25.2% 0.058 325.7)
#301731 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #141E32 | 0.056 |
| Deuteranopia (no green cones) | #1B2130 | 0.050 |
| Tritanopia (no blue cones) | #311A21 | 0.035 |
| Achromatopsia (no color) | #202020 | 0.059 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301731
#301731
oklch(25.2% 0.058 325.7)
- #0C290F
#0C290F
oklch(25.1% 0.059 145.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301731, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant #380835 ΔE 0.038
- Aubergine #3D0734 ΔE 0.043
- Dark Purple #35063E ΔE 0.047
- Dark Plum #3F012C ΔE 0.052
- Dark #1B2431 ΔE 0.055
- Deep Purple #36013F ΔE 0.056
- Oxford Blue #1B263B ΔE 0.057
- Jet #212529 ΔE 0.058
Use #301731 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.