#301323
Closest named color: Eggplant (#380835). oklch(23.7% 0.053 347.6), rgb(48, 19, 35).
Aa
White text reads best on this color (16.89:1).
About this color
#301323 is a very dark, muted red. In OKLCH its lightness is 24%, its chroma 0.053 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Eggplant (#380835), ΔE 0.048 away. White text reads best on it, at 16.89:1.
| Hue family | Reds |
| Lightness | very dark (24%) |
| Chroma | muted (0.053) |
| Temperature | warm |
| Nearest name | Eggplant (#380835) |
| Black text | 1.24:1 |
| White text | 16.89:1 |
Values
| HEX | #301323 |
| RGB | rgb(48, 19, 35) |
| HSL | hsl(327, 43%, 13%) |
| OKLCH | oklch(23.7% 0.053 347.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #301323 | 16.89:1 | AAA | Lc -106.0 | Preferred for body text |
| Black text on #301323 | 1.24:1 | Fails | Lc 0.0 | Not readable |
| #301323 text on white | 16.89:1 | AAA | Lc 103.6 | Preferred for body text |
| #301323 text on black | 1.24:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FAF3F6
oklch(97% 0.008 349.2)
-
Step 100
100
#F4E5EC
oklch(93.6% 0.019 347.4)
-
Step 200
200
#ECD0DD
oklch(88.5% 0.036 348.1)
-
Step 300
300
#E0B1C8
oklch(80.9% 0.062 347.6)
-
Step 400
400
#CF87AC
oklch(70.8% 0.1 347.8)
-
Step 500
500
#C06797
oklch(63% 0.127 347.8)
-
Step 600
600
#AB4C82
oklch(55.5% 0.139 347.4)
-
Step 700
700
#933D6E
oklch(49.1% 0.129 347.6)
-
Step 800
800
#77335A
oklch(42.7% 0.107 347.1)
-
Step 900
900
#612D4A
oklch(37.7% 0.084 347.3)
-
Step 950
950 (this color)
#301323
oklch(23.7% 0.053 347.6)
#301323 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #161A24 | 0.056 |
| Deuteranopia (no green cones) | #1D1F22 | 0.053 |
| Tritanopia (no blue cones) | #331219 | 0.020 |
| Achromatopsia (no color) | #1D1D1D | 0.053 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #301323
#301323
oklch(23.7% 0.053 347.6)
- #00261A
#00261A
oklch(23.8% 0.049 167.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #301323, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Eggplant #380835 ΔE 0.048
- Aubergine #3D0734 ΔE 0.051
- Dark Plum #3F012C ΔE 0.051
- Dark Maroon #3C0008 ΔE 0.056
- Jet #212529 ΔE 0.061
- Dark Purple #35063E ΔE 0.063
- Dark #1B2431 ΔE 0.063
- Very Dark Purple #2A0134 ΔE 0.064
Use #301323 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.