#280011
Closest named color: Very Dark Brown (#1D0200). oklch(18% 0.073 358.6), rgb(40, 0, 17).
Aa
White text reads best on this color (19.12:1).
About this color
#280011 is a very dark, moderately saturated red. In OKLCH its lightness is 18%, its chroma 0.073 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Very Dark Brown (#1D0200), ΔE 0.052 away. White text reads best on it, at 19.12:1.
| Hue family | Reds |
| Lightness | very dark (18%) |
| Chroma | moderately saturated (0.073) |
| Temperature | warm |
| Nearest name | Very Dark Brown (#1D0200) |
| Black text | 1.09:1 |
| White text | 19.12:1 |
Values
| HEX | #280011 |
| RGB | rgb(40, 0, 17) |
| HSL | hsl(335, 100%, 8%) |
| OKLCH | oklch(18% 0.073 358.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #280011 | 19.12:1 | AAA | Lc -107.0 | Preferred for body text |
| Black text on #280011 | 1.09:1 | Fails | Lc 0.0 | Not readable |
| #280011 text on white | 19.12:1 | AAA | Lc 104.9 | Preferred for body text |
| #280011 text on black | 1.09:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CDD8
oklch(88.6% 0.047 359.7)
-
Step 300
300
#F0AAC0
oklch(81% 0.086 358.7)
-
Step 400
400
#E4799F
oklch(70.7% 0.138 358.7)
-
Step 500
500
#D95188
oklch(63.1% 0.177 358.4)
-
Step 600
600
#C42E72
oklch(55.6% 0.193 358.3)
-
Step 700
700
#A91F5F
oklch(49.1% 0.178 358.7)
-
Step 800
800
#891D4E
oklch(42.7% 0.148 358.3)
-
Step 900
900
#6F2041
oklch(37.8% 0.116 358.6)
-
Step 950
950 (this color)
#280011
oklch(18% 0.073 358.6)
#280011 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #070A11 | 0.084 |
| Deuteranopia (no green cones) | #131210 | 0.073 |
| Tritanopia (no blue cones) | #2C0006 | 0.025 |
| Achromatopsia (no color) | #0F0F0F | 0.074 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #280011
#280011
oklch(18% 0.073 358.6)
- #001612
#001612
oklch(17.9% 0.033 180.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #280011, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Very Dark Brown #1D0200 ΔE 0.052
- Dark Maroon #3C0008 ΔE 0.058
- Very Dark Purple #2A0134 ΔE 0.070
- Dark Plum #3F012C ΔE 0.076
- Midnight Purple #280137 ΔE 0.076
- Deep Brown #410200 ΔE 0.077
- Eggplant #380835 ΔE 0.081
- Aubergine #3D0734 ΔE 0.085
Use #280011 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.