#240727
Closest named color: Very Dark Purple (#2A0134). oklch(19.8% 0.07 323.9), rgb(36, 7, 39).
Aa
White text reads best on this color (18.50:1).
About this color
#240727 is a very dark, moderately saturated purple. In OKLCH its lightness is 20%, its chroma 0.070 and its hue 324°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Very Dark Purple (#2A0134), ΔE 0.032 away. White text reads best on it, at 18.50:1.
| Hue family | Purples |
| Lightness | very dark (20%) |
| Chroma | moderately saturated (0.070) |
| Temperature | in between |
| Nearest name | Very Dark Purple (#2A0134) |
| Black text | 1.13:1 |
| White text | 18.50:1 |
Values
| HEX | #240727 |
| RGB | rgb(36, 7, 39) |
| HSL | hsl(294, 70%, 9%) |
| OKLCH | oklch(19.8% 0.07 323.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #240727 | 18.50:1 | AAA | Lc -106.9 | Preferred for body text |
| Black text on #240727 | 1.13:1 | Fails | Lc 0.0 | Not readable |
| #240727 text on white | 18.50:1 | AAA | Lc 104.8 | Preferred for body text |
| #240727 text on black | 1.13:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#F9F3FA
oklch(97.1% 0.011 321.3)
-
Step 100
100
#F2E5F3
oklch(93.6% 0.023 323.6)
-
Step 200
200
#E9CFEB
oklch(88.4% 0.047 323.8)
-
Step 300
300
#DCAFDF
oklch(81% 0.082 324.3)
-
Step 400
400
#C982CF
oklch(70.6% 0.134 324.1)
-
Step 500
500
#BA60C3
oklch(63.2% 0.17 323.9)
-
Step 600
600
#A543AF
oklch(55.6% 0.185 323.9)
-
Step 700
700
#8D3496
oklch(49.1% 0.171 323.9)
-
Step 800
800
#732C7A
oklch(42.7% 0.142 324)
-
Step 900
900
#5D2962
oklch(37.7% 0.11 324)
-
Step 950
950 (this color)
#240727
oklch(19.8% 0.07 323.9)
#240727 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #031128 | 0.071 |
| Deuteranopia (no green cones) | #0C1526 | 0.062 |
| Tritanopia (no blue cones) | #250C15 | 0.043 |
| Achromatopsia (no color) | #131313 | 0.071 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #240727
#240727
oklch(19.8% 0.07 323.9)
- #001C01
#001C01
oklch(19.6% 0.065 143.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #240727, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Very Dark Purple #2A0134 ΔE 0.032
- Midnight Purple #280137 ΔE 0.036
- Eggplant #380835 ΔE 0.055
- Dark Purple #35063E ΔE 0.059
- Deep Purple #36013F ΔE 0.062
- Aubergine #3D0734 ΔE 0.065
- Dark Plum #3F012C ΔE 0.066
- Rich Black #0D1B2A ΔE 0.071
Use #240727 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.