#240723
Closest named color: Very Dark Purple (#2A0134). oklch(19.5% 0.066 329.1), rgb(36, 7, 35).
Aa
White text reads best on this color (18.58:1).
About this color
#240723 is a very dark, muted purple. In OKLCH its lightness is 20%, its chroma 0.066 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Very Dark Purple (#2A0134), ΔE 0.039 away. White text reads best on it, at 18.58:1.
| Hue family | Purples |
| Lightness | very dark (20%) |
| Chroma | muted (0.066) |
| Temperature | in between |
| Nearest name | Very Dark Purple (#2A0134) |
| Black text | 1.12:1 |
| White text | 18.58:1 |
Values
| HEX | #240723 |
| RGB | rgb(36, 7, 35) |
| HSL | hsl(302, 67%, 8%) |
| OKLCH | oklch(19.5% 0.066 329.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #240723 | 18.58:1 | AAA | Lc -107.0 | Preferred for body text |
| Black text on #240723 | 1.12:1 | Fails | Lc 0.0 | Not readable |
| #240723 text on white | 18.58:1 | AAA | Lc 104.9 | Preferred for body text |
| #240723 text on black | 1.12:1 | Fails | Lc 0.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 950.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F3E5F1
oklch(93.6% 0.022 330.3)
-
Step 200
200
#EACFE7
oklch(88.4% 0.044 329.5)
-
Step 300
300
#DEAFDA
oklch(81% 0.079 329.1)
-
Step 400
400
#CB83C7
oklch(70.7% 0.125 328.7)
-
Step 500
500
#BC61B8
oklch(63% 0.16 328.9)
-
Step 600
600
#A845A4
oklch(55.7% 0.174 329.2)
-
Step 700
700
#8F368C
oklch(49.1% 0.16 329)
-
Step 800
800
#752E72
oklch(42.8% 0.133 329.3)
-
Step 900
900
#5E2A5C
oklch(37.7% 0.103 328.8)
-
Step 950
950 (this color)
#240723
oklch(19.5% 0.066 329.1)
#240723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #051024 | 0.068 |
| Deuteranopia (no green cones) | #0E1422 | 0.059 |
| Tritanopia (no blue cones) | #260A13 | 0.037 |
| Achromatopsia (no color) | #131313 | 0.066 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #240723
#240723
oklch(19.5% 0.066 329.1)
- #001B06
#001B06
oklch(19.4% 0.055 149)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #240723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Very Dark Purple #2A0134 ΔE 0.039
- Midnight Purple #280137 ΔE 0.043
- Eggplant #380835 ΔE 0.059
- Dark Purple #35063E ΔE 0.065
- Dark Plum #3F012C ΔE 0.067
- Deep Purple #36013F ΔE 0.068
- Aubergine #3D0734 ΔE 0.068
- Rich Black #0D1B2A ΔE 0.072
Use #240723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.