WhatsApp colors
The WhatsApp color palette has 5 colors: WhatsApp green #25D366, Bright green #43CD66, Dark green #103928, Cream #FCF5EB and Ink #111B21. Below are HEX, RGB, HSL and OKLCH codes, contrast checks, CSS and Tailwind variables, all from its live website code checked on 16 October 2026.
WhatsApp color codes
| Color | Role | HEX | RGB | HSL | OKLCH |
|---|---|---|---|---|---|
| WhatsApp green | Primary | #25D366 | rgb(37, 211, 102) | hsl(142, 70%, 49%) | oklch(76.1% 0.201 149.7) |
| Bright green | Accent | #43CD66 | rgb(67, 205, 102) | hsl(135, 58%, 53%) | oklch(75.1% 0.186 148.2) |
| Dark green | Secondary | #103928 | rgb(16, 57, 40) | hsl(155, 56%, 14%) | oklch(31% 0.055 162.6) |
| Cream | Background | #FCF5EB | rgb(252, 245, 235) | hsl(35, 74%, 95%) | oklch(97.3% 0.015 77.1) |
| Ink | Text | #111B21 | rgb(17, 27, 33) | hsl(203, 32%, 10%) | oklch(21.5% 0.019 235.1) |
Select a color to open its own page with tints, shades, harmonies and every color format, or open the whole set in the palette generator.
Where the WhatsApp colors come from
WhatsApp does not publish hex values in public brand guidelines, so these were read from the code of its live website (stylesheets and the SVG files it serves) on 16 October 2026. They are the colors www.whatsapp.com actually renders, which can differ slightly from print or logo colors.
- Source (live website CSS or SVG): https://www.whatsapp.com/ checked 2026-10-16
WhatsApp color contrast
Black text on WhatsApp green has a contrast ratio of 10.58:1 and passes WCAG AAA for any text size. Used as a text color, WhatsApp green reaches 1.98:1 on white and 10.58:1 on black. Ratios are WCAG 2 (truncated, never rounded up); APCA Lc is shown as a second opinion.
| Pair | WCAG 2 ratio | WCAG 2 result | APCA | APCA guidance |
|---|---|---|---|---|
| White on WhatsApp green | 1.98:1 | Fails | Lc -42.1 | Non-text elements, placeholder text |
| Black on WhatsApp green | 10.58:1 | AAA | Lc 66.2 | Content text, not long reading |
| White on Bright green | 2.06:1 | Fails | Lc -44.4 | Non-text elements, placeholder text |
| Black on Bright green | 10.16:1 | AAA | Lc 64.0 | Content text, not long reading |
| White on Dark green | 12.82:1 | AAA | Lc -102.1 | Preferred for body text |
| Black on Dark green | 1.63:1 | Fails | Lc 0.0 | Not readable |
| White on Cream | 1.08:1 | Fails | Lc 0.0 | Not readable |
| Black on Cream | 19.39:1 | AAA | Lc 100.6 | Preferred for body text |
| White on Ink | 17.46:1 | AAA | Lc -106.6 | Preferred for body text |
| Black on Ink | 1.20:1 | Fails | Lc 0.0 | Not readable |
| Pair | WCAG 2 ratio | WCAG 2 result | APCA | APCA guidance |
|---|---|---|---|---|
| Ink on Cream | 16.13:1 | AAA | Lc 98.8 | Preferred for body text |
| Dark green on Cream | 11.84:1 | AAA | Lc 93.3 | Preferred for body text |
| Ink on WhatsApp green | 8.80:1 | AAA | Lc 64.4 | Content text, not long reading |
| Ink on Bright green | 8.45:1 | AAA | Lc 62.3 | Content text, not long reading |
WhatsApp colors in CSS and Tailwind
Copy the WhatsApp palette as CSS custom properties or as a Tailwind CSS v4 theme. The last snippet is an 11-step Tailwind scale (50 to 950) generated in OKLCH from WhatsApp green, for hover states, borders and tinted backgrounds.
:root {
--whatsapp-green: #25D366;
--whatsapp-bright-green: #43CD66;
--whatsapp-dark-green: #103928;
--whatsapp-cream: #FCF5EB;
--whatsapp-ink: #111B21;
}@import "tailwindcss";
@theme {
--color-whatsapp-green: #25D366;
--color-whatsapp-bright-green: #43CD66;
--color-whatsapp-dark-green: #103928;
--color-whatsapp-cream: #FCF5EB;
--color-whatsapp-ink: #111B21;
}@theme {
--color-whatsapp-50: #EAFBEC;
--color-whatsapp-100: #CFF5D6;
--color-whatsapp-200: #A3EEB2;
--color-whatsapp-300: #25D366;
--color-whatsapp-400: #00C058;
--color-whatsapp-500: #00A54A;
--color-whatsapp-600: #008B3D;
--color-whatsapp-700: #007532;
--color-whatsapp-800: #006028;
--color-whatsapp-900: #005020;
--color-whatsapp-950: #003011;
}Named colors closest to the WhatsApp palette
The nearest named color to each brand color, measured as perceptual distance (ΔE OK) in OKLab. Under 0.02 is hard to tell apart; above 0.05 the difference is easy to see.
| Brand color | HEX | Nearest named color | Named HEX | ΔE OK |
|---|---|---|---|---|
| WhatsApp green | #25D366 | Seaweed | #18D17B | 0.026 |
| Bright green | #43CD66 | Seaweed | #18D17B | 0.023 |
| Dark green | #103928 | Pakistan Green | #283618 | 0.031 |
| Cream | #FCF5EB | Seashell | #FFF5EE | 0.006 |
| Ink | #111B21 | Rich Black | #0D1B2A | 0.019 |
How to use a WhatsApp-style palette
- Lead with WhatsApp green #25D366 for buttons, links and key highlights, with black text on it.
- Give most of the layout to Cream #FCF5EB and Ink #111B21, about 60% of the screen, so WhatsApp green stands out.
- Keep Bright green and Dark green for small accents (around 10%): status colors, illustrations or charts.
- As text on a white page, WhatsApp green reaches 1.98:1: it fails WCAG 2 for text there, so keep it for icons, fills and borders.
To see how www.whatsapp.com uses these colors today, including backgrounds, text and dark mode, run it through the website color extractor. To turn WhatsApp green into a full light and dark color system with accessible roles, open it in the Color System Studio.
More brand colors
- Facebook colors#0866FF #0064E0 #111112 #686A6E
- Discord colors#5865F2 #E0E3FF #000000
- Instagram colors#0095F6 #262626 #8E8E8E #FAFAFA
- TikTok colors#FE2C55 #2DCCD3 #000000 #FFFFFF
- X (Twitter) colors#000000 #FFFFFF #1D9BF0 #141414
- LinkedIn colors#0A66C2 #231F20 #FFFFFF
- Telegram colors#2AABEE #229ED9 #0088CC #2481CC
- Pinterest colors#E60023 #111111 #F3F3EF #FFFFFF
- Reddit colors#FF4500
- Snapchat colors#FFFC00 #000000 #FFFFFF
- Tiffany colors#81D8D0 #000000 #00A4B7
- Pepsi colors#0000FE #0025FF #0E0E96 #FF1400
Trademarks
Frequently asked questions
What is the WhatsApp hex color?
The main WhatsApp color is WhatsApp green #25D366, which is rgb(37, 211, 102) in RGB. It comes from the CSS and SVG files of WhatsApp's live website (WhatsApp publishes no official hex values), checked on 16 October 2026.
What colors does WhatsApp use?
WhatsApp uses 5 core colors: WhatsApp green #25D366, Bright green #43CD66, Dark green #103928, Cream #FCF5EB and Ink #111B21.
What is WhatsApp green in RGB, HSL and OKLCH?
WhatsApp green #25D366 is rgb(37, 211, 102), hsl(142, 70%, 49%) and oklch(76.1% 0.201 149.7). The closest named color is Seaweed #18D17B.
Should text on WhatsApp green be white or black?
Black text reads better on WhatsApp green: it has a contrast ratio of 10.58:1, which passes WCAG AAA for any text size.
Where do these WhatsApp colors come from?
The hex values were read from WhatsApp's live website code at https://www.whatsapp.com/ on 16 October 2026. Contrast, RGB, HSL and OKLCH values on this page are calculated from those hex codes.
Can I use the WhatsApp colors in my own design?
Colors on their own are not owned, but WhatsApp's name, logo and the way it combines its colors are trademarks. Use these values to match WhatsApp when you refer to it, follow its official guidelines, and do not imply a link to WhatsApp in your own brand.
Use the WhatsApp colors
Check www.whatsapp.com live, build a color system from WhatsApp green, or remix the palette.